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- January 6, 2009: Commercials - The Next Great (Endangered) Frontier
- January 6, 2009: Everywhere you look...
- January 5, 2009: Nine Broadway Shows Close on Same Day
- January 5, 2009: WSJ: Ad Spending Expected to Drop 6.2% this year
- January 5, 2009: Commissioner Gordon Departs
- January 5, 2009: So, How's Your Sense of Humor This Morning?
- January 5, 2009: Allens Heading for RBDs in Search of Support
- January 4, 2009: Worth a Read, as Usual
- January 4, 2009: Does Bumping Doug Allen from TV-Theatrical Violates His Deal? - UPDATED
- January 4, 2009: Ordinarily We Wouldn't Post on this, but...
New/Now Media? Hulu and YouTube Stats…
This is buried in a Variety puff piece on Hulu, the NBC-Fox venture. Google may have paid $1.65 billion for YouTube, but can’t seem to figure out how to make money on the deal. Hulu seems to have a better business model, but hasn’t really arrived…yet. The boldface emphasis is ours.
YouTube has created channels for different branded product, but they can tough to find. The site’s democratic presentation — and sheer volume of content — diminish its value as an ad vehicle. Hulu and YouTube both have demographics on their side, however. Viewers tend to skew younger than on TV, which has been aging up to 50 and beyond. The majority of Hulu viewers, Kilar points out, fall into the ad-friendly 18-49 demo.,
EMarketer recently projected that advertisers will spend $505 million on video ads this year, with the number climbing to $5.8 billion in 2013. That’s far short of the $70 billion TV video ad market, but advertisers are expected to follow younger viewers online.
November 15, 2008 at 10:04
It usually only takes one defining event to start that snowball uncontrollably rolling down the hill….
My guess is this weekend’s first, weekly YouTube blasted address by President-elect Obama (I love saying that) will be that moment. Backed by his campaign’s uber-brilliant use of social networking to win the election, I think we’re about to see the New Media Age take on an urgent life.
In 2000, when George the Clown was elected we all thought the “Electronic Age of the 21st Century” would be ushered in. Boy, were we wrong. But in January 2009 we can count on President Obama (I love saying that!!) to begin it in earnest. It’s tentatcles will be far reaching, and accustom many neophytes to using the web for content.
Hang onto your consoles, kiddies. It’s going to be a super-supersonic ride.
November 16, 2008 at 06:06
Did you know you can buy hits for your YouTube videos? Yep, 10,000 hits for only $12.95, or go bigtime and get a million hits for only 500 bucks! Is that a real audience? Nope, but it comes from the same mass of infected zombie computers that send spam. And there is no way YouTube could distinguish that from real traffic since it comes from thousands of individual computers. So is that really a popular video or did they just buy the audience?
November 16, 2008 at 12:13
#2 - I always wondered how Arlin Miller got so many hits on his blog!
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Ed. Snarky Comment: who?